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97% of decision-makers said the professionalism of a potential supplier’s presentation was very important or important in awarding the contract!

1) A PROFESIONAL SALES TOOL

An interactive presentation isn’t just something pretty to look at. It becomes an indispensable tool that can be used by your entire sales team – whilst also fitting in with their different presenting styles. The result? An extra boost of confidence for your team that comes from having reliable, consistent presentations that are engaging and hit the mark every time.
No more linear presentations, or having to go through every slide to get to the bit particular customers want to hear. If your slides are content-heavy, an interactive presentation is a good way to reduce them.

2) A BANK OF INFORMATION

With the use of navigation and good structure, interactive presentations can provide a wealth of information. So, if your team currently has several different presentations on the go – which may be leading to inconsistent results and conversations – this greatly simplifies things.It should include everything your entire team needs; including all the questions your customers may ask.

3. CUSTOMER-FOCUSED CONVERSATIONS

With good messaging and narrative, presentations no longer have to be bulky, or heavily product-focused. Instead, you’re able to concentrate on what your customers actually care about; their challenges, problems and concerns – and how you can help. Interaction lets you jump straight to the content that resonates most with the audience.

With the use of navigation and good structure, interactive presentations can provide a wealth of information. So, if your team currently has several different presentations on the go – which may be leading to inconsistent results and conversations – this greatly simplifies things. It should include If you have a complex product or service that needs a good deal of explaining, interactive presentations are a great way to make it much simpler for customers to understand, by making it visual. Combine this with interactivity to drill down into further information, and very technical or intangible concepts or solutions can be explained easily.Essentially, this is visual storytelling at its best, and helps customers develop a better understanding – rather than simply being dictated to.

5. VISUAL BRAND CONSISTENCY

Having one interactive presentation (rather than a dozen) helps provide a consistent image and brand for your business. The investment and creative edge that goes into the end result provides a differentiator that will help to make you stand out from your competitors. If done right, your presentation should not only be impressive, but also memorable – hitting all the right notes with your customers, so they can easily recall and retell your key messages and value proposition.

6. A LONG-TERM INVESTMENT

The initial work carried out when putting together messaging, structure and narrative – combined with the visual output – often translates and spins off into other marketing/sales communications. Sometimes, you can be a bit too close to things to see the impact an effective sales tool can have – a bit of outside perspective helps.